What is Sustainable Investing?

Sustainable investing, sometimes called responsible investing or socially responsible investing (SRI), means making investment decisions that not only consider financial returns but also the moral and ethical implications of our choices. ‍

Global climate agreements like the Paris Agreement and the Kyoto Protocol have influenced investment trends. Today, economic decisions have become increasingly mixed up with social and environmental issues, and sustainable investing means you can invest in ways that reflect your values and beliefs. For example, PensionBee offers the Climate Portfolio which invests in funds that aim to reduce the impact of climate change and increase access to sustainable investment opportunities.  

Principles of Sustainable Investing

Long-Term Value Creation

Sustainable investing emphasizes the importance of long-term value creation over short-term gains. It aligns with the belief that investments should not only focus on immediate financial returns, but also consider the long-term impact on families, communities, and the environment. If prioritizing long-term growth and stability is important to you, sustainable investing gives you a way to support businesses that prioritize those values.

Active Ownership

Active ownership is a way to uphold ethical standards and promote better accountability with corporations by engaging with them more regularly to influence practices and policies. By advocating for more responsible business practices, as an investor, you can help to ensure that companies align with your values and create an environment where ethical considerations are prioritized alongside profitability.

Transparency and Accountability

Investment practices and corporate governance should be transparent and can act as a way to build trust with stakeholders by uplifting the virtues of honesty and integrity. This ensures that investments reflect a commitment to both ethical conduct and responsible stewardship.

Stakeholder Engagement

Engaging with stakeholders such as employees, customers, and surrounding communities is an essential component of sustainable and ethical investing as it recognizes the responsibility businesses have to these concerned parties. The more conversation and collaboration there is, the more investors and shareholders can work to encourage companies to adopt practices that benefit society as a whole and reinforce the idea that successful investing should contribute to the common good.

Risk Management

Environmental, social, and governance (ESG) requirements are government standards that require companies to report on their actions. ESG standards are used to screen investments based on policies and to encourage companies to act responsibly. Incorporating some ESG factors or initiatives can serve as a viable risk management strategy that can benefit the overall investment process. Recognizing potential environmental and social risks demonstrates wise stewardship and encourages investors to consider the implications of their investment choices and to act responsibly when managing their resources.

Types of Sustainable Investment Strategies

Negative Screening

Negative screening involves excluding companies or even industries from your investment considerations based on ESG criteria so that you can align your investment portfolio with your values and avoid undesirable investments. Using negative screening, you can filter out the companies that don't match your moral standards or those that engage in activities and practices that are harmful to society or the environment.

Positive Screening

Positive screening is a strategy focused on identifying and selecting companies that meet your specific criteria—those that have demonstrated strong performance in areas that may be important to you, such as energy (clean energy, renewable energy efficiency, low emissions, etc.), or other prominent global issues. This strategy is a great way to build your portfolio in a way that reflects your values and supports companies that make meaningful contributions to the world. PensionBee is proud to offer the Climate Portfolio which aims to reduce the impact of climate change and increase access to sustainable investment opportunities.

Impact Investing

Impact investing is a strategy that aims to generate positive social and environmental outcomes alongside financial returns. This means focusing your investment approach on organizations that are actively working to address pressing challenges such as energy affordability, housing affordability, or the protection of free speech. Impact investors should actively seek measurable results to ensure that their investments continue to align with their values and beliefs and actually contribute to real change for communities and the environment.

Future Trends in Sustainable Investing

It's likely that we'll see significant growth and transformation in the world of sustainable investing as more investors review their investment management strategies and make changes to better align their portfolios with their values. In theory, this would lead to an increase in assets under management for these types of funds which will hopefully exact change in numerous areas of our surrounding world. Technological advancements including improvements in data collection, reporting standards, and transparency will only urge this along, enabling investors to make more informed decisions and gauge financial performance faster and with greater accuracy.

How to Get Started with Sustainable Investing

There are a few key steps that you as an individual investor can take to align your financial goals with your values and make wise investment decisions. First, clarify your motivations for investing in a sustainable manner - do you want to support ethical practices, address growing societal concerns, or focus on environmental responsibility?

Next, research your options for investing in sustainable funds, including mutual funds and exchange-traded funds (ETFs), or other asset classes. PensionBee offers customers an easy Sustainable Investing option called the Climate Portfolio

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Frequently Asked Questions (FAQs)

What is the meaning of sustainable investment?

Sustainable investment is about making wise financial decisions that align with ethical principles and that promote the responsible stewardship of resources. The goal of these investments is to contribute positively to society and the environment without compromising profitability.

How does sustainable investing work?

To invest sustainably, you need to consider how the organizations in your portfolio align with your personal beliefs regarding society and the environment and make decisions based on whether these investments can generate long-term returns while also maintaining moral values and sustainable practices.

What is the difference between ESG and sustainable investing?

ESG investing places importance on the evaluation of environmental, social, and governance criteria while sustainable investing involves actively looking for investments that align with personal values and contribute to positive societal outcomes.

Why is sustainable investing important?

Sustainable investing is important because it allows investors to align their financial decisions with their principles and support businesses that uphold traditional values. This means they can contribute to addressing challenges and benefiting society while still generating competitive returns.

How do you start investing sustainably?

To get started with investing sustainably, clarify your values and investment goals, research sustainable investment options that align with your principles, use resources and tools to research sustainable investment strategies, or consider rolling into PensionBee’s Climate Portfolio, which is an IRA that aims to reduce the impact of climate change.

What are the key principles of sustainable investing?

The key principles of sustainable investing include long-term value creation, active ownership, transparency, stakeholder engagement, and responsible stewardship of resources.

What are the criteria for selecting sustainable investments?

The criteria for selecting sustainable investments may include avoiding companies involved in activities that are deemed to be unethical or harmful and instead prioritizing and supporting businesses that uphold traditional values and contribute positively to society.

How can investors identify sustainable investment opportunities?

Investors can identify sustainable investment opportunities by researching sustainable investment funds and ETFs, looking at individual companies with strong moral practices, using sustainable investment research platforms and tools, and consulting with financial advisors who specialize in low-volatility investing.

Embrace Sustainable Investing with PensionBee

Sustainable investing can serve as a powerful tool for those looking to better align their financial decisions with how they feel about certain issues. PensionBee offers customers a sustainable investing option for their retirement accounts: the Climate Portfolio.  This plan is designed to support customers who want to pursue investment opportunities that arise as we transition to a lower-carbon economy and align with the Paris Agreement requirements. It invests in companies, technologies or industries working to reduce the impact of climate change and promote environmental sustainability. 

Information contained herein has been obtained from sources considered reliable, but its accuracy and completeness are not guaranteed. It is not intended as the primary basis for financial planning or investment decisions and should not be construed as advice meeting the particular investment needs of any investor. This material has been prepared for information purposes only and is not a solicitation or an offer to buy any security or instrument or to participate in any trading strategy. Past performance is no guarantee of future results.

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Roll over all your old 401(k)s into a PensionBee Individual Retirement Account (IRA). It takes just a few minutes to sign up.

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